Demographics

Qualified Attendees That LOVE Golf!

There is no better place for golf than Michigan, and our attendees know it!  All looking to start off their golf season right, our attendees are looking for the right clubs, accessories, resorts and entertainment to make both their visit to the show worthwhile and their golf season memorable.  Will you be there to enhance that experience?


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Active Golfers!

  • Rounds Played Annually

  • 6%     Less than 10  
  • 10%   10-20 
  • 20%   20-30
  • 21%   30-40
  • 17%   40-60
  • 26%   60+ 

  • Average Score (18 Holes)

  • 8%   Under 80
  • 46%   80-89
  • 33%   90-99
  • 13%   100+

Qualified Attendees!

  • 92%   Homeowners
  • 77%   Purchased products at the show
  • 63%   Came to the show for golf equipment & accessories
  • 54%   Income over $80,000
  • 20%   Income over $120,000
  • 32%   Members at a golf club

  • 94%  Enjoyed the show and 91% plan to attend next year!

Travelers!

  • 72%   Planning at least 1 golf vacation this year
  • 43%   Came to show for golf destination/vacation information
  • 54%  Planning a 1-3 day vacation
  • 31%   Planning a 4-6 day vacation
  • 15%   Planning a 7-10 day vacation

 

ShowSpan is a proud supporter of the
Michigan Golf Course Owners Association