Milwaukee Boat Show

Demographics

Book Milwaukee First!

A Great Boat Show is all about bringing to the public the best of the entire Boating Lifestyle… and here in Milwaukee boating is a lifestyle.  Whether fishing or wakeboarding, cruising or wave hopping, there are not many areas with boating traditions as ingrained as in Wisconsin.  In boats owned per capita Wisconsin is #2 in the U.S.  For exhibitors this translates into seeing highly qualified shoppers who need to see things before they buy...and that brings profitable business with longstanding customers.


Great Prospects!

  • 96%  Homeowners
  • 78%  Own a boat
  • 42%  Own a smart phone
  • 79%  Take an annual outdoor vacation
  • 70%  Household income over $80,000
  • 62%  Own a SUV
  • 84%  Married
  • 45%  Own a cottage or lake home
 

Serious Customers!

  • 3 Hours - Average stay at the 2012 show
  • 22 Years - Average number of years lived in a boat-owning household  
  • 43 Days - Average number of days spent on the water per year
  • 37%  Expect to purchase a product or service like those at the show within the next 6 months!
 

Expo Center Facts

  • The Exposition Center at the Wisconsin State Fairgrounds is located in Milwaukee's western suburb of West Allis.
  • Easily accessible from I-94.
  • Wisconsin and northern Illinois population is very aware of how to reach the facility.
  • Parking is in abundance, a short walk to the front door. 
  • Hotels are a short drive away with special show rates.