Grand Rapids Boat Show

Demographics


 

The ShowSpan team is very proud of the 68 years of tradition that drives the Grand Rapids Boat Show.  West Michigan Boaters know that this is not only the best way to shop for their next boat, but it is also the best place to take in the boating lifestyle.  A great Boat Show is all about the boating lifestyle…and here in Grand Rapids, whether it is fishing or sailing, cruising or wakeboarding, the passion for life on the water is deeply ingrained.  For exhibitors this translates into seeing highly qualified shoppers who need to see things before they buy… and that brings profitable business with longstanding customers.

 Great Prospects!

  • 95% Homeowners
  • 26% Own a Cottage / Vacation Home 
  • 81% Own a boat
  • 35 Years - Average time attendees lived in a boat-owning household
  • 3 Hours - Average stay at the 2012 show

Diversified Market!

  • Attendees use their boats to:
  • 92% Tube
  • 69% Ski
  • 62% Fish
  • 42% Wakeboard
  • 25% Harbor Hop on the Big Lake  

    DeVos Place Facts

  • A state of the art facility!  Located in downtown Grand Rapids--easily accessed by all major highways.
  • Over 200,000 sq. ft. of "Class A" exhibition hall space.  NO PILLARS!
  • 12 enclosed loading docks and 4 drive-in ramps!